Blog
Facebook Google Plus
   

Blog

TVS plans to launch 200cc bikes in order to revamp its sales figures considering the 8% dip in the sales number of its two wheelers in this fiscal year. TVS Apache had a 180 cc model and TVS is working upon an aggressive strategy with the plans of a 200cc engine.TVS is also working on partnership opportunities for its two wheeler segment along with BMW Motorrad in order to upgrade its technology. BMW that has been selling its bikes in India since 2010 will be able to cut its manufacturing costs once its bikes are manufactured from India location itself. BMW will try to capitalize upon the quality service and technology from TVS. TVS is expected to face stiff competition from Hero motors and Bajaj in 200 cc category. TVS has already been working upon with its Research and Development wing to bring more innovative features in its products like power bikes in order to enhance the experience of customers. TVS expects to push its sales figure by focusing more upon 200cc bikes. In order to ensure cost cutting TVS is working upon developing the technical know how in India itself. “We are looking at the higher segment which is 200 cc and above. You can expect them over the next one-and-a-half years.We have a robust R&D set-up at TVS and this will take the lead in development. However, we can also approach outside institutions and design houses, if required.” said HS Goindi,President of Marketing division of TVS.